Ido leads Microsoft AI Go-To-Market in SouthEast Europe. In his role he oversees the commercial strategy and execution for deploying AI solutions in the enterprise and ISV markets. Ido led Microsoft’s Cloud Go-To-Market activities in Middle-East, Africa, and Israel, where he built Microsoft's 1st Digital Native revenue program and unit worldwide. Prior to Microsoft, Ido co-founded Wisdo, a silicon-valley-based Direct-to-consumer digital health startup, which is still considered the best-in-class solution in its’ domain. He is well-acquainted with the daily struggle of startup founders to obtain funding, product-market-fit, initial revenue and revenue growth, while maintaining a competitive product and team. Ido founded and ran a London-based SaaS business unit at IBM targeting fortune 500 customers. He led Partner Sales and Marketing at NYC-based DigitalFuel Technologies (acq. by VMware). Before that he had served in R&D and Presales positions. He led Israel’s largest academic Entrepreneurship program with local VCs managing over $2B. Ido regularly advises and lectures on post-AI startup business plans and go-to-market strategies, from ideation to Unicorn status. He holds a B.Sc. in Computer Science, and an MBA, from the Hebrew University. He’s a graduate of the Harvard Executive program.