Sacha Morard is a French technology entrepreneur and former media executive with an unconventional career path. Born in the Alps, he initially pursued a career as a professional musician for six years before transitioning into the tech industry. After working as a web designer at a hosting company, he developed an interest in programming, progressing from front-end to back-end development. His technical skills led him to become Lead Developer at Le Parisien in 2012, where he later served as CTO, focusing on digital transformation, performance optimization, and ad-tech innovations. Morard joined Le Monde group in 2017, holding roles as CTO and later combined CTO/CIO positions until 2023. He spearheaded projects like Sirius, a unified content management system bridging print and digital workflows, and emphasized innovation in subscriber models. In 2023, he co-founded Edgee, a startup leveraging edge computing for privacy-compliant data collection, addressing challenges posed by ad blockers and regulations. His career reflects a blend of technical expertise, media innovation, and entrepreneurial vision.