Friends of Figma Athens

In a world that celebrates specialization, what happens to those who don’t fit neatly into one box?

“The Generalist Advantage” explores the value of seeing the bigger picture in an industry that often rewards depth over breadth. While specialists dive deep, generalists connect disciplines - bridging design, product, business, and technology to create more holistic and impactful solutions.

This talk challenges the idea that you have to choose just one path. Instead, it highlights how curiosity, adaptability, and cross-disciplinary thinking can become powerful tools for navigating complexity, making better decisions, and delivering real value.

Through real-world insights and honest reflections, we’ll explore what it means to be a modern designer - and why, now more than ever, the ability to connect the dots might be the most important skill of all.